Multiple providers, Various (MD

Exemplar Care was founded by Jon Van Der Veer, DO, MBA after years of seeing how traditional, volume-driven healthcare often falls short for both patients and clinicians. He set out to build a different model of care, one designed to treat people, not just symptoms, and to give clinicians the time and tools needed to deliver meaningful, high-quality care.

Our membership-based approach leads to better health outcomes and greater value for members, employers, individuals, and families. By focusing on long-term partnerships rather than transactional visits, we create a more consistent and supportive healthcare experience for the people we serve.

In 2024, Exemplar Care partnered with Hy-Vee to expand access to this model, bringing member-first primary care to more individuals, families, and communities across the Midwest.