Michelle Murphy, APRN

A decade into her family medicine career, P3 Founder and CEO Michelle Murphy realized that the modern healthcare system required too many patients to be seen to make a living—which left little room for helping guide patients, learning what was new on the frontlines of research, or providing the level of care she expected would be part of the work in Family Medicine.

Then Michelle discovered "functional medicine." It applies the investigative work of biology, physiology, and advanced diagnostics and combines it with education and support for the patient, putting them in the driver's seat of their own biology. It is "root cause medicine" that doesn't rule out what actually works because it's not the latest brand-name product.

This reignited Michelle's drive to make the world a better, healthier place. Her biggest hurdle was how to make time to support each patient within a system that doesn't pay clinicians to teach and reverse disease but rather to suppress symptoms.

Michelle knew there was a better way—and she learned from her patients that they were willing to take on a new adventure and risk with her. In 2016, Michelle sold her home, and in 2017, she took what equity she had and started Peak Performance and Prevention, LLC (affectionately known as P3).